From my time in interactive marketing, I think that if Skittles were to have done this site as a marketing campaign, or some kind of standalone accessory website they would have had better results.

I wonder how long they plan on having this implementation in place, as the fact that the site requires you to fill in your age with every visit (they don’t have a ‘remember me’ option which spans across browser sessions) gets old quick. They obviously don’t want repeat visitors.

If this site’s to stay a while, they need to make some fundamental user experience improvements (at the very least).

Like most commercial regurgitations, the copy isn’t as good as the original – in implementation or intent.